Pros: easy to apply, generous amount of colour and conditioner provided, fades to a nice chestnut brown within two weeks, gives a natural multi-tone colour, affordable
Cons: contains hydrogen peroxide so will cause a small amount of bleaching, is quite dark and purpley to begin with, fades quickly

This colour goes on quite dark and purpley, but within a fortnight fades to the true colour on the box. It gives a natural medium red brown colour once faded and leaves the hair in good condition.

I wouldn't use this again simply because I didn't like the purple tone to begin with, but the end colour is nice if you can wait out the 2 weeks fade time.